Privacy Policy

Market Prism ("we," "our," or "us") operates a financial narrative intelligence platform. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services at marketprism.co.

1. Information We Collect

We collect information that you provide directly and information generated through your use of the platform.

Account Information

• Email address provided during registration
• Password (stored as a cryptographic hash, never in plain text)
• Account preferences and settings

Usage Data

• Pages viewed and features used within the platform
• Tickers analyzed and watchlist activity
• Session duration and interaction patterns

Device and Browser Information

• Browser type and version
• Operating system
• Screen resolution and viewport size
• IP address (used for security and approximate geolocation)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide, maintain, and improve the Market Prism platform
• Personalize your experience, including tailored dashboard content and ticker recommendations
• Communicate service updates, security alerts, and product announcements
• Analyze usage patterns to improve platform performance and features
• Detect and prevent fraudulent or unauthorized access
• Fulfill legal obligations and enforce our terms of service

3. Data Storage & Security

Your data is stored using Supabase as our infrastructure provider, which provides enterprise-grade PostgreSQL database hosting and authentication services.

• All data is encrypted in transit using TLS (Transport Layer Security)
• Data at rest is encrypted using AES-256 encryption
• Authentication tokens are securely generated and rotated
• We implement reasonable administrative, technical, and physical security measures to protect your data

While we take data security seriously and employ industry-standard protections, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security of your information.

4. Cookies & Local Storage

Market Prism uses browser local storage and essential cookies to operate the platform. We do not use third-party tracking cookies.

• Theme preferences — your selected display theme (dark/light) is stored in localStorage
• Session tokens — authentication session tokens are stored locally to keep you signed in
• Beta access tokens — access codes for beta features are stored in localStorage
• Analytics — we use Google Analytics to collect aggregated, anonymous usage statistics

You can clear your local storage at any time through your browser settings. Doing so will sign you out and reset your preferences.

5. Third-Party Services

We rely on a limited number of third-party services to deliver the platform. Each operates under its own privacy policy:

• Google Fonts — font delivery and rendering. Google Privacy Policy
• Vercel — application hosting and serverless functions. Vercel Privacy Policy
• Supabase — database, authentication, and backend infrastructure. Supabase Privacy Policy
• Google Analytics — anonymous usage analytics. Google Privacy Policy

We do not sell, trade, or otherwise transfer your personal information to outside parties beyond these essential service providers.

6. Data Retention

• Account data — retained for the duration of your active account
• Usage logs — retained for 90 days, then automatically purged
• Account deletion — upon closure of your account, all associated personal data is deleted within 30 days

Anonymized, aggregated data that cannot be used to identify you may be retained indefinitely for analytical and platform improvement purposes.

7. Your Rights

You have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Deletion — request that we delete your account and associated personal data
• Correction — request corrections to inaccurate personal data
• Opt out — unsubscribe from non-essential communications at any time
• Data portability — request your data in a machine-readable format

To exercise any of these rights, contact us at legal@marketprism.co. We will respond to your request within 30 days.

8. Children's Privacy

Market Prism is not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected data from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal data, please contact us at legal@marketprism.co.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by email (if you have an account) or by posting a prominent notice on the platform prior to the changes taking effect.

We encourage you to review this page periodically. Your continued use of Market Prism after any changes constitutes your acceptance of the updated policy.

10. Contact

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: legal@marketprism.co

Website: marketprism.co